Are you a compulsive furniture rearranger?
Do you make distinctive vignettes with accessories?
Been complimented on your beautiful home?
Give friends and family decorating suggestions
even if they didn’t ask for your help?
Have you ever wondered if you could
make your decorating passion into a business?
There is a fast growing area of interior
decorating called interior redesign or
one-day decorating. Varieties of this
type of decorating include real estates
decorating and home staging. This niche
in the decorating world focuses on using
what the homeowner already owns but making
it better. This unique field is growing
in popularity thanks in a large part to
HGTV.
I own a wonderful business specializing
in doing what I love to do – redecorating.
Many people over the years have contacted
me to ask, “How can I do what you do?”:
I tell the people who contact me to do
three things.
1. Do your research.
The first step in any research is to
increase your knowledge about the subject.
The easiest way it gets knowledge is to
purchase the recommended reading list
or borrow them from your neighborhood
library. The first book, and probably
the most important, is to get a book on
starting and running your own home based
business. “The Complete Idiots Guides”
and “For Dummies” series both have
great books on home based businesses.
(Don’t get the book on how to start
a small business because you won’t need
the employee hiring section or the store
front location sections etc) These books
are good at describing all the steps you
need to take to make your business “real”
and not a hobby. There several good decorating
books that focus on this type of decorating
that you will also find helpful:
- Decorating for Good by Carole Talbott
- Dress your House for Success by Martha
Webb and Sarah Parsons Zackeim
- Use What you have Decorating by Lauri
Ward
- Easy Decorating Makeovers edited by
Vicki Ingham
2. Make an appointment with the Small Business
Development Center near you.
These are government-operated programs
focusing on helping small businesses get
started and flourish. They will help you
make a business plan and budget – very
critical steps. Now the best part is that
appointments are usually free. Ask them
to send you a kit on how to start your
business because each state may be different
in where to file legal papers. The SBDC
will help you with the easiest order of
steps such opening a commercial bank account,
where to file your business name, getting
listed in the yellow pages, etc. Find
the SBDC near you by going to http://www.sba.gov/sbdc.
3. Take a training program
Now the first two steps have not cost
you too much but the third step will.
I highly recommend that you take a hands-on
professional redecorating training program.
Yes, I know that they are a lot of money
(can be 2 to 3 thousand for the week)
but I would not even think about going
into this business without a strong background
in not just what makes a house looks good,
but how to market this niche area, how
to work with clients (like how to tell
a client that the lime green carpet and
moose head have to go) In your favorite
search engine type in the phrase “Interior
Redesign training” or “ Home Staging
training” When I took the training programs
I was mental and physically exhausted
at the end of the week, I felt it was
well worth the money. I still refer to
my training manuals and network with my
creative classmates. Just like any other
consumer purchase, be sure to research
the company and check references. (There
are people who claim you can download
their book and start a thriving redecorating
business. I do not recommend that method)
My biggest advice is that decorating
may be your passion but you need to treat
it like a business to get paid for it.
Once you get paid for it then, believe
me, you will love to decorate even more!