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Send
Flowers: A How To Guide |
by:
Karen Marinelli |
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It's should be an easy, feel-good experience
to order flowers. Here are some simple tips
to ensure that you are satisfied with the
results.
There are several pieces of information
that you need to communicate to your local
florist. A good florist knows these pieces
of information and will ask the right
questions. If you do not have a good local
florist, you may need to take matters
into your own hands and order flowers
online. Either way, if at any point during
the ordering process you don't feel you're
getting through, don't be afraid to ask
for what you want. If you still don't
feel comfortable, politely cancel the
order and try again elsewhere.
- What date do you want the flowers
delivered? Many florists offer same
day delivery and some even offer timed
delivery. If the timing is important
to you, understand that you may have
to pay for a special service. A good
florist will meet your needs and charge
you accordingly.
- To whom and where are the flowers
to be delivered?
Do your part and have the recipient's
name, address and phone number ready.
- What is the occasion and what do you
want the flowers to say?
Here's where you may need to interject
the details. If it's a Congratulations
for a new baby, there's a big difference
in what you’d likely say to a business
associate upon the birth of her baby
than for your beautiful wife on the
occasion of bringing your precious
little girl into the world. If you
would say different things to the
people, then you’d send different
flowers. When the clerk asks what
the occasion is, give the details
he or she will need to help you choose
the right flowers. For instance, for
the associate, you might end up sending
a pretty basket of pink and white
flowers with a balloon attached. For
your wife and new baby girl, you might
end up sending 12 light pink sweetheart
roses arranged with baby's breath
in a silver mint julep cup. Big difference
- What is the budget?
Unfortunately, many florists will
ask this question before any of the
others, it sounds like "how much do
you want to spend?". You're not a
professional florist; you don't know
how much it will cost to say exactly
what you want to say. Still, there
is probably a budget you have in mind,
so answer this question with another
question like "the flowers are for
my dearest Uncle’s funeral. I want
a special tribute that includes his
love of rose gardening. Can you give
me some suggestions and tell me how
much they would cost?".
This is where ordering online appeals
to many customers. If your local florist
has become so accustomed to the "how
much do you want to spend?" manner
of sales that you cannot have a meaningful
conversation about the options they
can provide, it's time for you to
do some shopping online. Find a site
where you can see photos and prices
and take your time choosing the product
that is right for you. Be sure to
pay attention to order processing
and delivery fees.
- How will you be paying for the flowers?
Very few florists still have house
accounts, and if you are ordering
online, a house account is out of
the question. Be prepared to pay by
credit card or to go to the store
to pay in cash.
Armed with a little knowledge and
some confidence, you can order flowers
that say just the right thing. Take
a minute to be prepared before you
pick up the phone and once you have,
gently and firmly insist upon good
service. If you take the time to be
clear about your expectations, you
won’t be disappointed.
About the Author Karen Marinelli
is a Floral Industry Professional with nineteen
years of experience in the academic, retail
and wholesale sectors of the industry. She
believes the common goal should be to sell
more flowers to more people, more often.
For information on How to Open a Flower
Shop, visit http://openaflowershop.com/.
To order flowers online, visit http://send-flowers-online.ws/.
This article may be reprinted without
permission under the following conditions:
- Article must be printed in its entirety.
- Author information and links must
be printed exactly as above.
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