Birthdays are one thing you can count on.
We all have them and I'm willing to bet,
all of your family members and friends have
them too. Sometimes birthdays seem to roll
around quickly. You can't believe it's been
a whole year since you found the perfect
gift for your cousin Susie, and now it's
time to deliver again.
Whether the birthday boy or girl is
a friend, lover or just an acquaintance,
flowers can be ordered and designed to
say just the right thing. Flowers have
so much going for them, it's a wonder
you haven't thought of this before!
Think of the blossoms as building blocks.
Each has color, texture and form. They
each have a personality and many have
a tradition. The rose is elegant and says
love. The carnation is sturdy and says
you can count on me. The orchid is exotic
and dares you to dream.
Next, think of your florist as an architect.
She uses the building blocks to design
a birthday greeting. An architect won't
design a home for you until she has spent
time with you and discovered your personality
and your needs. A good florist should
be asking a couple of questions to help
her design the floral piece that says
just what you want to say.
No, we're not talking about a million
dollar home, were just talking about a
birthday bouquet. Still, you should try
to convey the message you are trying to
send when you order your flowers from
the florist. Your florist can translate
your words into flowers. Using words like
Romantic, Festive, Bright, Soft, Extravagant,
Elegant, Simple, Fun, Young, Classic,
Natural, Earthy or Modern will help your
florist understand the personality she
is fitting.
You can send flowers with little or
no thought, and they'll probably be just
fine. The enclosure card will say "Happy
Birthday", and the message will get through.
Or, you can invest just a few minutes
into the process and choose flowers in
a design that expresses the personality
and message that fits the situation. It'll
be worth the investment, I promise.
About the Author Karen Marinelli
is a Floral Industry Professional with
nineteen years of experience in the academic,
retail and wholesale sectors of the industry.
She believes the common goal should be
to sell more flowers to more people, more
often. For information on How to Open
a Flower Shop, visit http://openaflowershop.com/.
To order flowers online, visit http://send-flowers-online.ws/.
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