A Simple Technique for Creating Killer
Information Products
Information publishing business is one
of the most lucrative businesses you can
be in. Especially if you consider the
amount of effort, investment and time
you actually need to put in to be successful,
compared to nearly all other *conventional*
businesses.
Learn how to create and market your
OWN info-products and the profits can
be nothing short of spectacular! And you
don't have to knock yourself out in this
business. Because developing products
is SIMPLE!
And to prove it here's a great technique
that I think perfectly illustrates just
how simple this *business* can be. Let
me tell you how I did it just minutes
after getting an email from someone telling
me how they had ZERO ideas for developing
their own info-products...
Okay, firstly I log onto www.google.com.
Then I type in "top keywords".
This brings up several options on the
first page. The second one down catches
my attention. It's cleverly called: www.top-keywords.com
- great domain name!
The home page of this site gives me
three options: * Top 200 Keywords - Last
60 days. * Top 300 Keywords - 24 hour
period. * Top 200 Keyword Trends - Comparison
chart of the 200 most searched keywords
over the last 12 months.
I click on the first link which brings
up a list of the top 200 key word searches
done in the last 60-days. Here's a list
of the top 20:
No's/Count/Keyword *******************
1 170855 travel 2 132592 hotels 3 122629
jokes 4 119472 people search 5 115414
health 6 114510 autos 7 111784 google
8 108489 ebay 9 89701 yahoo 10 75757 lyrics
11 73904 Weight Loss 12 67207 hotmail
13 62248 april fools 14 58851 dictionary
15 58242 yahoo.com 16 57044 mapquest 17
56865 song lyrics 18 56251 baby names
19 54222 hotmail.com 20 52283 games
I ignored the second link (searches
done in the last 24-hours) as I wanted
a more accurate reading. I also checked
out No.3, the top keyword trends over
the last 12-months. And guess what I found?
Amazingly it was VERY similar to the searches
done in the last 60 days (check it out
for yourself).
Now then, looking at this list above
- what do you see? I don't know about
you, but all I see is Daffy Duck style
$$dollar signs$$! Or more to the point
OPPORTUNITY.
You see, here in stone-cold black and
white is exactly what people are looking
for.
We now know what people want. And just
incase you don't know what the basic *rule*
of product development is, then here it
is again:
*Find Out What People Want And Give
It To Them*
I'll be hammering that one home pretty
often in my ezine.
Let's take one example from the list
above and see if we can create a product
for it. Hmmmm, let me see. Something *apparantly*
difficult. How about 'baby names' (No.18)?
Difficult, huh?
Well, 56,251 searches have been done
by people looking for some ideas for their
soon-to-be family addition. And this number
is a decentish size market to try.
Now, how difficult do you think it would
be to create a simple e-book on baby names?
Look, you go to your local library and
get every book you can on the subject.
You go to other sites and you compile
the biggest, baddest list of baby names
you possibly can. Arrange it in some kind
of logical order (girls, boys, alphabetical,
etc). And to make it a bit more interesting
and unique, how about adding a short history
behind the name? Or the true meaning of
the name? I.e. Neil = Champion (apparently!).
etc, etc.
You type the whole thing up on your
PC (copying and pasting as much as possible
- they can't copyright baby names!).
And if you're unsure where to start
with this then: ************************************************************
"Learn How to write and publish your own
OUTRAGEOUSLY Profitable eBook in as little
as 7 days... even if you can't write,
can't type, and failed high school English
class!" http://hop.clickbank.net/?mkpublicat/7dayebook
************************************************************
Then you convert it into a PDF document.
DON'T spend several hundred dollars on
the Adobe PDF Distiller. Simply use an
excellent program such as 'The 5-minute
PDF Creator' (Click here)-> http://www.howtocorp.com/sales.php?offer=mkpublicat&pid=16
Then you set up a one-page website to
sell the thing by digital download. If
you can't do this yourself you go to Elance.com
and get someone to bid on this job.
Then you set a price (see what similar
items sell for, but $17 is a good price
to start with). Open up an account with
Clickbank to handle and process all your
orders online, by clicking here: http://www.clickbank.com/overview.html?mkpublicat
Then you go to a pay-per-click search
engine like overture.com and bid on the
words "baby names", "baby's names", etc.
And voila! There you have it. A bona
fide digital product that you know people
want. Written all by your lonesome, that
you now have the rights to. A product
that will make you money tick-tock like
clock work 24/7. You'll easily recoup
your (small) costs with just a few sales.
Then you immediately start looking for
our 'back end' products to make even more
money off this list of customers. How
about finding out when the baby will be
born? Then having reminders set up so
that you can email them and congratulate
them... and then of course offer your
new book called "Little-Known Secrets
of Healthy Babies" or whatever.
That's just one idea. Take a closer
look at the list above. See 'April Fools'
and 'Jokes' both on the top 20 list? Now
does that give you any ideas? Could you
produce a simple e-book full of practical
jokes and April fools ideas? You could
start the book with the history of April
Fools, give a few of the greatest ever
April Fools jokes. Then start listing
some great step-by-step wind-ups! I'd
certainly enjoy writing a book like that
(and testing each one out as I went along!)
I'm not joking here (no pun intended)
you could write this book in one day and
have the whole thing making money by the
end of the week.
What about 'health' and 'weight loss'(No.5
& No.11)? Huge, HUGE markets all begging
to be milked!
Oh and one other thing before I leave
you. Do you notice what ISN'T on this
list (or even the top 200)? 'business
opportunities', 'biz opps', 'make money'
or whatever you want to call it. Now that's
a crowded market - everyone trying to
teach everyone else how to make money.
Now before you say anything, I know I'm
a culprit too. But I also have my fingers
in a few other lucrative pies outside
of this market - which I'll tell you about
some other time. But isn't that food for
thought?
I hope you think seriously about this
idea.
About the Author
Neil Maxwell-Keys is editor of the "Product
Developer Secrets" ezine, the authoritative
resource for making big money quickly
by creating and marketing your own information
products. To subscribe click here => http://www.productdevelopersecrets.com
