Top Ten Ways to Use Audio on your Site
by Jeanette S Cates, PhD
The Technology Tamer
Audio can provide an added dimension
to your site. It creates a warm atmosphere
where visitors feel like they know you.
And it can enhance your reputation as
an expert. Here are the top ten ways you
can start using audio on your site.
1. Welcome people to your site. Toward
the top of the page, add your photo or
a short statement saying "Listen to a
short welcome message" then a button to
start the audio. Keep it brief and tightly
targeted to the people you've brought
to the site.
2. Make your bio more personal. If you're
using a one-page sales letter site, there's
a section on why they should listen to
you and probably a photo. Add a caption
to entice them to click. For example,
"Here's 3 ways I can help" with the audio
button. This audio doesn't have to echo
what's on the page - it can actually have
an anecdote or an example to illustrate
the written material.
3. Provide client testimonials. One of
the most powerful techniques for using
audio is to ask your clients to record
a short audio testimonial. Ideally you
can capture this with a tape recorder
at a live event or have them call and
record it on the phone. The audio testimonial,
combined with a photograph, gives a powerful
picture of who you are and why a newcomer
would like your services or product.
4. Answer questions. If you have FAQs,
consider answering some of them with audio.
Sometimes it's easier and faster to explain
something verbally than to write the entire
explanation.
5. Offer a guarantee. Let them hear the
warmth and sincerity in your voice as
you share your guarantee.
6. Give them a sample of your presentation.
You can record this sitting in your office
or use a clip from a live performance.
Either way, your visitors will be able
to hear your style and form a closer bond
with you as a presenter.
7. Provide the latest information. Record
a weekly update on news from your industry,
then add it to your site. It gives people
a reason to return to your site and gives
you the status of being the most up-to-date
expert.
8. Offer a mini course using email with
audio explanations. Instead of all of
the material being written, you can change
the pace and put a lot of information
into a short space by offering some segments
via audio. This is especially effective
if you want to share a short meditation
or visualization exercise.
9. Demonstrate your coaching or consulting
techniques by using a short audio clip
from a client call.
10. Walk them through a process. If you
have a form you want visitors to complete,
use audio to walk them through the sign
up. Remember to pace your remarks so they
can easily complete the tasks as you're
talking.
Audio is easier than ever to add to your
site. For a complimentary report on How
to Add Audio to your Site, send an email
to mailto:audioreport@TechTamers.com.
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Dr. Jeanette Cates works with solo entrepreneurs
to help them turn their knowledge into
gold. She is a professional speaker, consultant,
and author of Online Success Tactics:
101 ways to build your small business.
(c) 2003 Permission is granted to reprint
this article in print or on your web site
so long as the paragraph above is included
and contact information is provided to
the email provided.
