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Google
Creates Video "Vending" Machine Online |
by:
Jim
Edwards |
©
Jim Edwards - All Rights reserved
http://www.thenetreporter.com
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It's really no secret that search giant,
Google.com, wants to own the gateway to
all media online.
They operate the Web's most popular search
engine, largest free blogging service, and
one of the largest news services online.
Recently, Google started offering video
from their website. Google's video offerings
so far, comprised mostly of documentaries,
news, and daytime talk TV programs, represented
a testing device to get the kinks out of
their video delivery and search system.
Now, thanks to widespread availability of
high-speed Internet access, inexpensive
desktop video editing, and the emergence
of portable video players, Google is steadily
ramping up what will surely become the Web's
first video "vending" machine.
Log on to Video.Google.com and search a
limited number of available TV shows.
Curiously, most do not allow you to play
video, only to see still screen shots of
the show and read a transcript taken from
closed captioning for the hearing impaired.
However, based on the fact that Google recently
started accepting video submissions through
their website, this format is about to change
drastically.
Originally, speculation about Google's new
video service centered squarely on video
"blogging, " where online pundits would
share their thoughts in video rather than
written form.
However, after releasing more details, it
appears that Google maintains much grander
plans for online video than just allowing
people with a camcorder to rant and rave.
Currently Google is in the "gathering" stage.
This means they are accepting video submissions
from content providers with very few restrictions.
Basically, Google says they want original
content, no porn or offensive content, and
they want it in a very specific video format
(mpeg2 or mpeg4 with MP3 codec).
Other than that, the sky is literally the
limit. For specifics, log on to https://upload.video.google.com/
and click the "Find out more" link.
Right now it appears that Google decided
to gather as much content as possible before
offering any of it to the public, so you
currently can't view any videos.
Google also states that they will allow
content providers to either charge for their
videos or allow viewers to watch them for
free.
Google states they will collect the money,
take a small fee, and pay the content provider.
This alone should excite anyone who sells
content online because the barrier to entry
(high-speed servers, video delivery, credit
card processing, customer service) just
got a lot lower.
Plus, it's a safe bet that Google will find
a way to integrate revenue producing videos
into their pay-per-click program.
Combine all this with the recent emergence
of truly portable digital video players
(Sony PSP, Creative Lab's Zen Media Center),
and beginning of video-on-demand through
the Internet just arrived. Now this doesn't
mean growing pains won't occur.
The biggest drawback to searching for and
finding online video is that each video
file must have a text transcript associated
with it in order to get properly indexed
by a search engine.
In the beginning, this will slow the production
of new material.
Despite these and other growing pains, plan
on Google opening up the first and largest
video "vending" machine online within 12
months.
About the author:
Jim Edwards is a syndicated newspaper columnist
and the co-author of an amazing new ebook
that will teach you how to use fr^e articles
to quickly drive thousands of targeted visitors
to your website or affiliate links...
Simple "Traffic Machine" brings Thousands
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