Whether you are working for a small business,
large corporation, or are a student, there
are numerous sources that you can turn
to for help with writing. Businesses need
to be able to effectively communicate
with their customers, their employees
and their potential customers. Effective
verbal communication is equally important,
but nonverbal communication in the form
of copy writing, article writing, press
release writing, and more requires a certain
level of expertise and experience. The
typical small business wants to focus
their efforts on their core business activities
without spending too much time on projects
that can easily be outsourced to consultants
or freelance professionals. Many small
businesses turn to freelancers to help
them save time and money. For example,
a certified public accountant opened his
own accounting practice after working
in another accounting firm for the last
ten years. One of the ways he decided
to search for new clients was to embark
on an advertising and promotional campaign.
Although some of his previous clients
followed him to his new practice, he wanted
to increase the number of accounts he
currently handled. These accounts included
various individuals and small businesses
from around the town. Rather than hire
new employees or handle the projects himself,
he decided to hire a consultant through
a freelance web site to work on copy writing
for a local newspaper ad campaign as well
as to help with press releases and company
news distribution. By outsourcing these
non-core business activities to an independent
consultant, he is able to save himself
time and money and also gets the expertise
of an established professional who specializes
in the types of writing that he needs
assistance with. He decides to list his
writing projects in a freelance marketplace
and receives bids from independent consultants
and freelance writers. He was able to
choose a service provider based on factors
related to cost, the service provider's
experience, references, and previous feedback
from clients. All small businesses have
a decision to make about whether to outsource
certain projects or to complete the work
in house. Using economics as a deciding
factor, it makes sense economically for
businesses to outsource writing projects
when the projects are non-core business
activities that do not contribute to the
company's bottom line.
Small businesses also need to be able
to effectively communicate with their
current customers. Some of the more effective
ways to get help writing effective communication
for current customers involve using tools
such as newsletters, email lists, and
articles written by outsourced consultants.
Newsletters are very effective ways to
keep customers informed of current events
and happenings within the company. They
also offer you the opportunity to gain
new clients as the newsletter gets passed
around and is often seen by more than
one person during its life cycle. It makes
sense and is a smart move to outsource
corporate communications instead of keeping
it in-house. Hiring a separate professional
will save your business money and time.
For less than the cost of hiring a full
time employee, and because it will contribute
to allowing more concentration on the
activities that will earn your business
money, contracting with a consultant or
freelancer for your corporate communications
(writing of press releases to distribute
company news, getting publicity through
pieces in newspapers and magazines, and
getting help writing newsletters or articles)
simply makes sense. An expert in the field
who has amassed many years of experience
with business writing, persuasive writing,
and copy writing in addition to having
experience writing press releases, articles,
essays, and possibly academic or technical
research and term papers will have a lot
to offer you and your business.
Large corporations use writing to effectively
communicate on all levels of business.
Business writing and corporate communications
are essential elements that keep the public
informed and give companies their corporate
image. A company's image, or its publicly
perceived notion of credibility and reliability
is extremely important to its bottom line.
For example, upon its introduction many
years ago an American car company introduced
a car known as the "Nova". After some
time, it was discovered that the car was
not selling well in many Spanish speaking
countries. Because in Spanish, "No va"
translates to "doesn't go", the car sales
in these countries were dismal. Effective
corporate communication can have far reaching
effect. Ineffective corporate communication
can result in lower sales as shown in
the car sales example. Large corporations
also need to be effective communicators
with their current employees. Internal
corporate communications are equally important
and keep your employees abreast of company
accomplishments, events and human resource
issues.
Finally, students also need to be able
to write effectively as well. Writing
assignments can include writing essays,
writing term papers, report writing, and
thesis writing not to mention having to
demonstrate writing ability in other subjects
outside of English class. For example,
law students need to be able to write
not only persuasive but argumentative
writing as well. Foreign language students
need to be able to translate into their
native language and then back again. Science
and technology students need to be able
to demonstrate scientific writing ability.
Taking writing tips from college professors
that teach correct formatting and usage,
including APA style, and improving your
proofreading and editing skills will result
in quality writing assignments. For the
student that is looking for writing help
and homework assistance for their assignments,
freelance marketplaces that allow you
to hire a consultant or tutor could be
a productive and time saving solution.
From a freelance or independent consultant's
standpoint, marketing writing skills to
potential service buyers is important
to keeping any consulting business thriving.
Registering with freelance marketplaces
will enable you to showcase your writing
skills, talents and abilities. Previous
experience with all kinds of writing ranging
from grant writing, fiction writing and
interactive writing to writing short stories,
articles and ebooks or even technical
pieces, in addition to all forms of business
writing will enable you to prove your
varied background and skills. All of which
can be showcased in your freelance marketplace
profile. Creating and managing a profile
is important to make you stand out from
the crowd of freelance writers competing
for new writing projects. All in all,
those looking for writing help can find
a vast array of resources in the form
of consultants who are more than willing
to lend a helping hand.
| About The Author
Jack Thompson is a freelance writer,
business consultant and entrepreneur.
He has helped thousands of individuals
and businesses across the world
realize the benefits of outsourcing.
Independent consultants, freelance
service providers, and companies
looking to outsource service projects
can post or bid on projects at www.smartylance.com.
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This article was posted on January
04, 2005