Our Freelance Writing Needs Defined
We must make freelance niche types fit
our needs, wants, values and lifestyles,
and we also must make ourselves fit freelance
niche types. Of our waking hours, we work
more than we do anything else. I keep
this in mind when college students come
to me concerned about what to do for a
living, and I tell them (because I want
them happy) to do what they love. I also
tell them (because I believe in the truth)
to do what they are good at.
The same goes for freelance writers.
If we are talented, we have a chance.
If we have a severe work ethic we have
a better chance. And if we are devoted
enough and relentless enough (and-ahem--masochistic
enough) about writing for a living, we
will be able to put on our vitaes that
we are indeed professional writers. But
in order to do and be so, we best find
the freelance writing niche types or type
we will be spectacular at, staking out
a corner in the niche market, one which
we'll bring passion to every morning as
that damned alarm (later a wonderful thing)
sounds.
Niche Defined
From the Italian-derived French for nicchia,
"a shell-like recess in a wall," a niche
is an inset, concave enclosure. It is
this little enclosure we freelance writers
need to find, study, practice, and own.
It is the small area of specialty we make
ours and offer to those in need. So the
smaller (and therefore the less competitive)
the better.
We in the freelance writing business
and those of us working to get into it
have plenty of industries to work with:
- Advertising
- B2B (Business to Business)
- B2C (Business to Customer/Client)
- Entertainment
- Finance
- Medicine
- Non-profit
- Publishing (online/offline)
- Recreation
- Science
- Research/Marketing
- Real Estate
- Technology
Niche Types Defined
And for every industry there are tens
of freelance writing niche types:
- Creative Writing- I'll say again from
my lofty loft of opinions that I believe
all writing is creative, as it is generative.
My point is affirmed when we look at
all of the kinds of writing projects
a creative freelancer can do or get
into, from magazine articles about bushwackers
and George Bush to books about needlepoint
and pine cone needles and needling family
members to.
- Ghost Writing- Ghost writing is a
popular preferred choice of many clients,
even those who have hung out a writer
shingle (or banner) and outsource the
assignments, collect them, pay us (hopefully
well), and put their own names on the
work, be it a booklet or a book, a piece
of web copy or a piece of ad copy.
- Proposal and Business Plan Writing-
For profit or not, businesses need writers
to create proposals that show need and
get that need satisfied-monetarily.
As there is with all freelance writing
niche types, with proposal and plan
writing a freelancer has the skill sets
and experience to prepare documents
that will be convincing enough that
if the client needs hot soup sold in
hell the writer will be able to deliver.
I have written two successful proposals
and a number of grant proposal reports
(that ensured continuation of the grant).
They are somewhat interesting, but only
to those writers with a particular finesse
for a cross between technical and creative/dynamic
writing.
- PR (Public Relations) Writing- PR
writers do concept copy or concept to
completion work in a number of media,
writing ad copy, doing the layout, and
designing such items as brochures, newsletters,
press releases, media kits, and more,
to achieve the ultimate goal for the
client: name branding.
- Technical Writing- Involving everything
technical, from professional, consumer,
and user manuals to white papers, technical
writing depends upon a writer's ability
to organize, synchronize, structure,
and develop the details of technical
content.
- Web Content Writing- To meet the client's
goals of web presence and online branding
using highly trafficked, "sticky" websites/pages,
the web content developer or producer
writes what are known as KRPs-keyword-rich
pages. This particular wave of freelance
niche types was discovered (years ago)
to be most beneficial as SEO, search-engine
optimizing/optimized/ optimization,
text (or content).
While I also specialize in mental health/disability
writing and creative and memoir writing,
web content development is one of my favorite
freelance niche types. To get the keywordphrase
keywordphrase keywordphrase construction
clear, engaging, and entertaining while
keeping it from doing a hideous grammatical/
rhetorical pileup is a challenge I look
forward to every morning.
Hey, it beats the alarm clock jangling,
signaling the dread of having to punch
a card at a factory or see the boss off
to work so I can clean her toilets and
scrub her floors. Of course, there's no
shame in those jobs.. I did them for years
to get through grad school. But that's
more to do with the other definition of
niche: "the status of an organism within
its environment/community, affecting its
survival as a species."
And besides, I love writing so much,
much more. It's a much better fit, one
I wish for all of you who adore the writing
process as much as I adore it.*
*If this is the case, you definitely
need to check out the pages on my site
with web content and writing niche samples,
articles that exemplify good, tight, even
humorous writing and that are about writing
at the same time.
Works Consulted
Bly, Robert W.. Secrets of a Freelance
Writer: How to Make $85,000 a Year. New
York: Henry Holt and Company, 1988.
Hyperdictionary. WEBNOX CORP., 2000-2003
7 Dec. 2004.
Konradt, Brian. "Creating a Specialty."
Write from Home. 7 Dec. 2004.
| About The Author
N.H.-born prize-winning poet, creative
nonfiction writer, memoirist, and
award-winning Assoc. Prof. of English,
Roxanne is also web content and
freelance writer/founder of www.roxannewrites.com,
a support site for academic, memoir,
mental disability, and creative
writers who need a nudge, a nod,
or just ideas.of which Roxanne has
1,000s, so do stop in for a visit,
as this sentence can't possibly
get any longer..
admin@roxannewrites.com
|
This article was posted on December
21, 2004