I've been selling my own self-published
information products (mainly e-books)
online for the past 3 years. Is it profitable?
Definitely.
But as any seasoned information marketer
will vouch, it takes time to build up
your name recognition online. You'll have
to spend considerable effort to develop
word-of-mouth web site traffic. It's rare
that you start off making $1,000 a day.
But offline it's an entirely different
story.
In the real world, when people meet face-to-face,
a 10-minute conversation with a prospect
can lead to a $1,000 sale.
I know this from first-hand experience.
You see I've been in that position several
times. How? I'm an author who uses Quickie
Seminars to sell my information products.
What is a Quickie Seminar you ask?
It's a 3-hour talk that you give based
around the topic of your information product.
If you sell DVD's that teach people how
to paint murals, your Quickie Seminar
would in turn offer similar informational
content.
Quickie Seminars are delightful tools
for infopreneurs because they can provide
you with a same day pay day.
You give a Quickie Seminar on Tuesday,
you can take home $200- $5,000 on Tuesday.
Best of all, your competition is slight,
if any.
How One Stay-at-Home Mom Uses Quickie
Seminars to Make a Years Worth of Salary
in 20 Days
I once attended a 3-hour seminar given
by a writer named Stacy Banner. Stacy
only managed to herd her audience into
$1,100 in information product sales that
night. However this was just one night
from her 10-day Quickie Seminar tour.
She confided in me that by the end of
her tour she expects to bring home $15,000-$20,000.
In fact, she does these seminars twice
a year. They allow her to be a stay-at-home
mom, while only working a measly 20 days
out of the year.
Take Advantage of the Quickie Seminar
Circuit by Following These 4 Steps...
1) Choose a topic that you've created
information products around.
Almost any topic will do. Arts, photography,
real estate, business, travel, writing,
personal development, spirituality, computers,
the Internet, take your pick.
2) Pitch your talk to seminar centers
around the US that are always looking
for new experts. These companies provide
the room, the audience, and they will
actively promote your seminar. Plus you'll
get paid for giving the seminar.
The most popular seminar center is The
Learning Annex.
The Learning Annex is one of the largest
producers of seminars, lectures, classes
and workshops throughout the United States.
They have centers in San Francisco, Seattle,
Los Angeles, San Diego, Chicago, New Jersey,
New York, and Minneapolis. Altogether
they produce more than 8,000 events a
year.
If you'd like to suggest a seminar to
The Learning Annex, e-mail (Newcourse@LearningAnnex.com)
a course description (no more than 1 page)
outlining the topic you would like to
teach, the title of the class, and the
city you would like to teach in. Include
a current resume or background information
illustrating your qualifications.
You will be contacted within 4-6 weeks
if they're interested.
3) Present the seminar and sell your
information products to the audience.
4) Happily take your profits home, or
move on to the next city.
Whoa! Take Off Those Rose Colored Sunglasses...
As easy as all of this sounds, there
are some major snafus that unseasoned
quickie seminar initiates commit.
Some infopreneurs do a hard sell. They
talk about their book during the entire
seminar, constantly referencing pages,
and telling the audience, "Well I won't
talk about that right now... but it is
in my book." This makes audience members
feel like they MUST buy your book. That's
no good!
Audience members come for helpful, solid
information. Give them what they cam for,
and they'll bless you with sales. No hard
sell is required.
Other infopreneurs don't accept credit
cards. Big mistake. One thing you'll quickly
discover is that most people want to pay
by credit card. This is especially true
if you're selling more than one item.
And still others situate their sales
table on a less frequently traveled path.
Place your products on a table within
the path of the bathroom, water cooler,
or the exit. The more people are required
to pass your stuff, the more likely they
are to stop, look and buy.
So what are you waiting for?
This is one marketing and business segment
that isn't oversaturated with a ton of
competitors. Get started today and YOU
can completely dominate your niche on
the Quickie Seminar circuit.
But the only way to win this game is
by getting out there and playing it.
| About The Author
Alexis Dawes is the author of "Speaking
For Profit: How to Profitably Use
the Platform to Make $200-$10,000
a Night Giving 3-Hour Seminars."
This 115+ page e-book gives detailed
information on how to fully use
the Quickie Seminar Tactic to boost
your profits. You can check it out
at (http://www.Speaking-For-Profit.com).
travelwithme@gmail.com
|
This article was posted on December
06, 2004