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Skyrocket
Website Traffic With "OPT" |
by:
Jim
Edwards |
(c)
Jim Edwards - All Rights reserved
http://www.thenetreporter.com
=====================================
If you are looking for an immediate increase
in your website traffic, and you don't want
to shell out a lot of money for pay-per-click
search engines, I'll let you in on a secret
that has helped me make many sales and build
large lists very quickly with zero cash
up-front: it's called "OPT" (Other People's
Traffic).
Other website operators have the targeted
website visitors you need right now - you
just have to convince them to funnel some
of it your way. Your mission is to find
people who can refer you their traffic either
for a percentage of the sale, a flat fee,
a trade for services, or on a per-click
basis.
NOTE: I prefer to pay people a big percentage
of the sale - as much as 50% - because it
has the lowest risk for me as the merchant.
I only pay when a sale is made and, therefore,
I make it well worth someone's while to
work with me. That's the whole idea behind
a successful affiliate program.
The quickest way to find people who can
refer you traffic is to take inventory of
whom you know. Who operates a site drawing
the type of visitors you need?
For example, if you have a website that
sells fishing lures, then you want to find
ezines, websites, and discussion groups
dealing with fishing rods, tackle boxes,
fish hooks, fishing trips, fishing supplies,
etc.
Get the picture?
Once you have exhausted the list of people
you know, go to the search engines and do
a search for the keywords that would bring
targeted traffic to your site. Make a list
of the websites that rank well in those
searches and approach those individuals
with related, but non-competing sites about
a traffic deal.
To continue the above example, that means
go to the search engines and do searches
for "fishing rods", "fishing trips" and
related keywords to your site to find others
who already have the traffic you need, but
who don't directly compete with you.
Try to work all your agreements on a traffic
trade or per-sale basis first so you won't
have to pay any cash out of pocket until
after a sale is made.
If you don't have any traffic to trade,
or they don't want to get paid by the sale
only, then you should negotiate a per-click
or per-signup deal.
Paying by the click or by the signup means
you only pay when a visitor comes to your
site or signs up to receive your newsletter
or other information. With this structure
you only pay for performance and don't waste
any money on advertising that doesn't directly
result in bringing visitors to your site.
You have 3 main choices for funneling another
site's traffic to yours: endorsed mailings,
pop-up windows, and link trades.
1. Endorsed Mailings
Endorsed mailings are by far the best way
to funnel traffic from another site. A well-written
endorsement letter by a website operator
who already has a relationship with people
who can buy from you is often worth its
weight in gold. An effective endorsed mailing
can result in traffic, sales, and money
in your pocket within just a few hours of
sending it.
2. Pop-Up Windows
Focused "pop-up" windows represent the next
fastest way to funnel traffic to your site.
When used incorrectly, pop-up windows create
an annoying distraction for web surfers.
Make sure your pop-up windows are relevant
to exactly what visitors came to your site
for in the first place!
My experiments have shown that a "pop-under"
works best. This is where your website pops
behind the other person's page. Go to http://www.7dayebook.com
for an example. You'll see my other ebook,
"eBook Secrets Exposed," pop *under* the
7 Day eBook site.
When the visitor is finished viewing the
main page and closes it... your page is
right there!
TIP: For maximum sales, make sure that your
page is closely related to the page that
is referring traffic to you.
3. Link Trades
The next way to funnel traffic from other
sites is using "Reciprocal Links" - which
is a fancy way of saying trading links with
someone. Make sure you negotiate a high
profile spot for your link on the other
person's site.
Creativity is key when negotiating with
other websites to steer some or all of their
traffic your way. Show them how sending
you traffic will make them money through
affiliate commissions, how their readers
will appreciate being introduced to new
and valuable products (yours), or how you
can open a new stream of income for them
by paying them a few cents for every unique
visitor they refer to you.
They win by making extra money and making
their customers happy. You win by attracting
traffic to your site that is focused and
highly targeted to your offers.
Creating win-win scenarios like these will
cause people to jump at the chance to work
with you and send you all the "OPT" you
can handle.
About the author:
Jim Edwards is a syndicated newspaper columnist
and the co-author of an amazing new ebook
that will teach you how to use fr^e articles
to quickly drive thousands of targeted visitors
to your website or affiliate links...
Simple "Traffic Machine" brings Thousands
of NEW visitors to your website for weeks,
even months... without spending a dime on
advertising! ==> http://www.turnwordsintotraffic.com
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