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How
to Write an Ebook |
by:
Zaak
OConan |
The
hardest part of writing is the first sentence.
When you look at the whole project, it seems
like an
impossible task. That's why you have to
break it down
into manageable tasks. Think of climbing
a mountain.
You are standing at the foot of it and looking
up at
its summit vanishing into the clouds. How
can you
possibly scale such an immense and dangerous
mountain?
There is only one way to climb a mountain
? step by
step.
Now think of writing your ebook in the same
light. You
must create it step by step, and one day,
you will
take that last step and find yourself standing
on the
summit with your head in the clouds.
The first thing you have to do, as if you
actually
were a mountain climber, is to get organized.
Instead
of climbing gear, however, you must organize
your
thoughts. There are some steps you should
take before
you begin. Once you've gone through the
following
list, you will be ready to actually begin
writing your
ebook.
Beginning Steps to Writing an ebook
First, figure out your ebook's working title.
Jot down
a few different titles, and eventually,
you'll find
that one that will grow on you. Titles help
you to
focus your writing on your topic; they guide
you in
anticipating and answering your reader's
queries. Many
non-fiction books also have subtitles. Aim
for clarity
in your titles, but cleverness always helps
to sell
books ? as long as it's not too cute. For
example,
Remedies for Insomnia: twenty different
ways to count
sheep. Or: Get off that couch: fifteen exercise
plans
to whip you into shape.
Next, write out a thesis statement. Your
thesis is a
sentence or two stating exactly what problem
you are
addressing and how your book will solve
that problem.
All chapters spring forth from your thesis
statement.
Once you've got your thesis statement fine-tuned,
you've built your foundation. From that
foundation,
your book will grow, chapter by chapter.
Your thesis will keep you focused while
you write your
ebook. Remember: all chapters must support
your thesis
statement. If they don't, they don't belong
in your
book. For example, your thesis statement
could read:
We've all experienced insomnia at times
in our lives,
but there are twenty proven techniques and
methods to
give you back a good night's sleep.
Once you have your thesis, before you start
to write,
make sure there is a good reason to write
your book.
Ask yourself some questions:
* Does your book present useful information
and is
that information currently relevant?
* Will you book positively affect the lives
of your
readers?
* Is your book dynamic and will it keep
the reader's
attention?
* Does you book answer questions that are
meaningful
and significant?
If you can answer yes to these questions,
you can feel
confident about the potential of your ebook.
Another important step is to figure out
who your
target audience is. It is this group of
people you
will be writing to, and this group will
dictate many
elements of your book, such as style, tone,
diction,
and even length. Figure out the age range
of your
readers, their general gender, what they
are most
interested in, and even the socio-economic
group they
primarily come from. Are they people who
read fashion
magazines or book reviews? Do they write
letters in
longhand or spend hours every day online.
The more you
can pin down your target audience, the easier
it will
be to write your book for them.
Next, make a list of the reasons you are
writing your
ebook. Do you want to promote your business?
Do you
want to bring quality traffic to your website?
Do you
want to enhance your reputation?
Then write down your goals in terms of publishing.
Do
you want to sell it as a product on your
website, or
do you want to offer it as a free gift for
filling out
a survey or for ordering a product? Do you
want to use
the chapters to create an e-course, or use
your ebook
to attract affiliates around the world?
The more you
know upfront, the easier the actual writing
will be.
Decide on the format of your chapters. In
non-fiction,
keep the format from chapter to chapter
fairly
consistent. Perhaps you plan to use an introduction
to
your chapter topic, and then divide it into
four
subhead topics. Or you may plan to divide
it into five
parts, each one beginning with a relevant
anecdote.
How to make your ebook "user friendly"
You must figure out how to keep your writing
engaging.
Often anecdotes, testimonials, little stories,
photos,
graphs, advice, and tips will keep the reader
turning
the pages. Sidebars are useful for quick,
accessible
information, and they break up the density
of the
page.
Write with a casual, conversational tone
rather than a
formal tone such as textbook diction. Reader's
respond
to the feeling that you are having a conversation
with
them. Break up the length and structure
of your
sentences so you don?t hypnotize your readers
into
sleep. Sentences that are all the same length
and
structure tend to be a good aid for insomnia!
Good writing takes practice. It takes lots
and lots of
practice. Make a schedule to write at least
a page a
day. Read books and magazines about the
process of
writing, and jot down tips that jump out
at you. The
art of writing is a lifetime process; the
more you
write (and read), the better your writing
will become.
The better your writing becomes, the bigger
your sales
figures.
In an ebook that is read on the screen,
be aware that
you must give your reader's eye a break.
You can do
this by utilizing white space. In art classes,
white
space is usually referred to as "negative
space."
Reader's eyes need to rest in the cool white
oasises
you create on your page. If your page is
too dense,
your reader will quit out of it as soon
as their eyes
begin to tear.
Make use of lists, both bulleted and numbered.
This
makes your information easy to absorb, and
gives the
reader a mental break from dissecting your
paragraphs
one after the other.
Finally, decide on an easy-to-read design.
Find a font
that's easy on the eyes, and stick to that
font
family. Using dozens of fonts will only
tire your
readers out before they've gotten past your
introduction. Use at least one and a half
line
spacing, and text large enough to be read
easily on
the screen, but small enough so that the
whole page
can be seen on a computer screen. You will
have to
experiment with this to find the right combination.
Of course, don't forget to run a spell and
grammar
check. You are judged by something as minor
as correct
punctuation, so don?t mess up a great book
by tossing
out semicolons randomly, or stringing sentences
together with commas. (By the way, that's
called a
"comma splice.")
Last of all, create an index and a bibliography.
That's it! You've written a book! Now all
you have to
do is publish your ebook online, and wait
for download
request from your website visitors.
About the author:
Zaak O'Conan discovers and presents information
on to enhance your site, newsletter, marketing
and other
Internet related topics. You'll find his
other articles that
expand your horizons at http://WebWorkersWeekly.com
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