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21
Questions to Ask Before You Buy Any Shopping
Cart System |
by:
Tom
Antion |
21 Questions
to Ask Before You Buy Any Shopping Cart
System by
Tom Antion
Once you've decided which product your going
to sell online, the
next most important decision you'll make
is which shopping cart
system to buy. It is perhaps the most important
single decision
you'll make in your online marketing career.
This is because:
* You're sort of stuck with the decision
for a long time.
* If you buy into a system that isn't adequate,
it can cost you
money. BIG money.
* There are hundreds, maybe thousands, of
off-the-shelf
alternative products out there vying for
your money, time or
both.
* Even if you decide you've made a mistake,
switching shopping
cart systems is really difficult.
I know. I learned the hard way. When I started
in this business I
couldn't find a decent shopping cart program
so I rolled my own.
What a headache. In the process of living
with that monstrosity
- - and shopping for a suitable replacement
-- over the last
couple of years, I've come up with something
I think you'll find
useful.
Here are 21 questions you absolutely, unfailingly
MUST ask anyone
trying to sell you a shopping cart, custom
or otherwise. If you
don't hear good positive answers to the
vast majority of these
questions, put your wallet back into your
pocket and move to the
next choice. Don't get stuck with a crappy
shopping cart. (If you
want to know even more about this subject,
you can download a
free eBook "How to Pick a Shopping Cart
System That Makes You
Money," from my site at http://www.public-speaking.org/ebook.htm
You can even redistribute that book to others
if you want to
share these insights!)
1. Will it calculate shipping & tax?
2. Does it handle specialized shipping like
FedEx and UPS?
3. Will it deliver hard goods and soft goods
(digital products
like ebooks & in the same transaction?
4. Does it offer customizable "Return to
Shopping" pages without
needing custom programming?
5. Does it allow you to make special offers?
6. Does it deliver receipt and confirmation
emails?
7. Does it allow multiple order and dropship
emails?
8. Does it have a Web-Based administration
page?
9. Does it use encryption technology?
10. Does it deliver easy output to your
accounting software?
11. Does it have its own associate program
or is it easily
compatible with other major brands of associate
software?
12. Does it have integrated upsell modules?
13. Does it have an integrated sales and
prospect database?
14. Does it have broadcast email capability?
15. Does it have mail merge capability?
16. Can it handle coupons and other discounts?
17. Can it work for multiple websites with
no extra fees?
18. Does it have unlimited and fully integrated
autoresponders?
19. Does it have ad tracking tied into actual
sales?
20. Does it have a pop-up box builder?
21. Does it have a printable off-line order
form?
============================================
Tom Antion is an Internet Marketing expert
who really makes money
on the Internet . . . he's not giving a
book report. Tom is the
founder of the infamous "ButtCamp" seminars
where you learn to
make money sitting at home on your rear
end. Contact him at
mailto:tom@antion.com or visit http://www.antion.com
or
http://www.GreatInternetMarketing.com
About the Author
Tom Antion is an Internet Marketing expert
who really makes money
on the Internet . . . he's not giving
a book report. Tom is the
founder of the infamous "ButtCamp" seminars
where you learn to
make money sitting at home on your rear
end. Contact him at
mailto:tom@antion.com or visit http://www.antion.com
or
http://www.GreatInternetMarketing.com
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