Reciprocal links are one of the most
common and most effective forms of website
promotion. When sites trade links, they
both benefit by sharing some traffic directly
and getting noticed more favourably by
the search engines.
Reciprocal Links help you improve search
engine ranking and generate more traffic
to your web site. The quality and quantity
of reciprocal links with other web sites
allows you to increase your link popularity.
Increasing your link popularity will drive
more traffic to your web site as more
visitors will click through to your web
site and better search engine ranking
will result bringing more targeted traffic.
With the increasing competition, getting
a good ranking in the search engines is
important. If you really want a high rank
position with the search engines and more
traffic to your web site, you need to
work out a focused linking strategy to
establish reciprocal links with other
web sites. I know that exchanging links
is not simple and take time, but is the
best time investment you will ever do.
The basic concept is simple - you link
my site, I'll link yours and we'll both
get an increase in traffic. I have exchanged
many links in my web-based career. Here
are 10 tips from my experience ..
1) Find the right site to do a reciprocal
link exchange with. Define the kinds of
sites with which you want to trade links.
These sites are normally in your website's
category of interest, or sites that you
feel your visitors might find interesting.
2) If you are at the beginning of promoting
your site and want to see results soon,
exchange links with popular and quality
web sites. This doesn't mean that popular
web sites will accept that, but you have
to try. Don't hesitate. Lots of popular
web sites that are in another category
of interest, maybe accept exchange link
with you. It's your decision .
3) When you contact the webmaster of
the other site, you should be kind. Tell
him that you run a site that has a similar
topic and describe your site a bit. Say
that you like his site and have included
a link to it in your site (give him the
address of the page where the link is),
then ask him to return the favour by linking
to your site. If you never get a reply
or your proposal gets rejected, just forget
it and find another site.
4) Never be disappointed! There are a
lot of webmasters who will exchange links
with you.
5) Be patient! With hundreds of thousands
of sites out there, it takes time and
efforts to find and choose web sites for
reciprocal links. Keep working.
6) If another webmaster asks you to exchange
link, give him an answer. If you deny,
explain why. If you like the content of
that web site then add the link. Every
link is useful.
7) Exchange as many links as you can.
Don't be afraid to swap links with competitor
websites. This is not going to hurt your
business. World wide web is a huge area.
Internet has space for everyone.
8) Don't remove your link without contacting
the webmaster of the other site first.
Some webmasters agree to exchange reciprocal
links, add your link on their site and
after a few days/weeks they remove it
without noticing you. You should check
the site of your partner every now to
see if he's keeping his part of the deal.
If he is not, contact the guy and kindly
ask him to explain why your link has disappeared.
If you don't get a satisfactory explanation,
remove the link to his site from your
site and find another partner.
9) Prefer text links rather than graphics
as this would be more search engine friendly.
If you want to make your site more impressive
and satisfy your partner, add a graphic
link too, but don't overdo it.
10) Your reciprocal link request is more
likely to be taken seriously if you have
your own domain! Some webmasters may not
even wish to trade reciprocal links with
websites with URLs based on other providers'
domains, fearing the sites are not high
quality. If you are serious about your
website, consider getting your own domain.
It costs some money, but the cash spent
is well worth it when you realize how
much better your website will be perceived
in the eyes of your visitors.
Never forget . The traffic that reciprocal
links generate is FREE!!!
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