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Protecting
Your Business From Credit Card Fraud |
by:
Keith
Baxter |
Credit
cards are used as forms of payments now
more than ever. There are also more online
businesses and most of these businesses
accept credit card payments. Therefore,
protecting your online business from credit
card fraud is vital. For businesses that
are offline, the challenges of accepting
credit cards as payment can be the same.
Fraud is such an ugly word and we want to
avoid it at all costs. Thankfully, there
are steps you can take, whether your business
is online or offline, that will help to
eliminate your risk of being a victim.
Steps For Online Business Owners
Although most consumers think being a victim
of credit card fraud, particularly when
purchasing a product online, it is actually
much more likely that the merchant will
be the victim rather than the consumer.
Here are some tips to help you avoid this.
First, always verify that the address the
consumer has given you is correct. Your
merchant account probably offers an Address
Verification System that will verify that
the address you have been given matches
the billing address of the cardholder.
If you're shipping a product to a consumer,
make sure the shipping address matches the
billing address. If it does not, you probably
should investigate the transaction.
Be leery of unusual orders. Since a thief
would have no idea of the consumers purchasing
history with you, if something gets ordered
that is completely out of the ordinary check
it out. Phone the customer if you can. Even
if it's legitimate, they should be grateful
that you called.
Take as much information from the buyer
as you can when they are filling out the
order form. In addition to their name, address,
and telephone number, ask for the name of
the bank that the card is issued from as
well as the 3 or 4 security digits that
all cards have now.
State on your web site that you have anti
fraud devices in place and operating at
all times. This will give the thief pause
before entering your web page.
Steps For Offline Business Owners
Since you are actually going to see the
person that is trying to use the credit
card, your chances of being a victim of
fraud are diminished, but problems can still
happen. Here are some tips to help protect
you and your business from credit card fraud.
Never take a credit card without getting
identification. Check the name and signature
to see if they match. This will not offend
most customers who are on the up and up.
Most will even be grateful.
Check the credit card for forgery by knowing
what characteristics are found on legitimate
cards. Many cards now contain a hologram
that changes color in the light. Check the
signature panel to make sure the signature
cannot be erased. If it can, it's fake.
Look for the magnetic strip and make sure
it is intact.
You should also use the Address Verification
Service. This will help you as well.
About the author:
Keith Baxter made it his mission after college
to educate as many people as possible to
the advantages and disadvantages of credit
through a widespread re-education initiative.
You can find out more about Keith and what
he's up to at http://www.credit-card-debt-consolidation.net
Circulated by Bandoni
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