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There
are many free webhosting
options on the web, but do some research
before you use one for your online business. |
by:
Syd
Johnson |
Where
can I find free webhosting
?
There are hundreds of free webhosting
services on the web. You can type "free
webhosting
" into any major search engine and get
an expanded list. However, when you sign
up for free hosting account, you are basically
signing an expanded advertising agreement.
What exactly is free hosting?
In exchange for free hosting, the company
can place ads your website. The ads can
be placed on the top of the main page, the
top of every page, or on the sides. The
ads are usually not targeted. It is possible
that they won't match the demographics of
your web visitors. In addition, they are
not customized to match the content on your
web page.
This is a very expensive exchange program
if your goal is to build up an online business.
The area above the fold, everything that
is visible without scrolling, is the most
effective advertising area on the entire
site. This is the area you should use for
your affiliate links, Google Adsense, paid
links and expanded site navigation.
Some free webhosting
contracts go a step further and ask
for your participation in their email marketing
campaigns. You will receive emails that
require a click through to a merchant site,
and/or fill out endless surveys. This can
be very time consuming and annoying.
Before you sign any free hosting contract
ask to see sample sites. You want to get
a feel for the types of ads that are being
shown on other website. What do you want
to look for?
1. Do you see pop-up ads? What about banners?
2. How large are the ads?
3. Are they just off topic or are they inappropriate?
4. Where are the ads? Are they on every
single page or on selected pages?
Even if the ads are not on every page, watch
out. It could mean that the hosting service
has figured out which pages bring in the
most revenue and they can afford to ignore
everything else. Guess what? If it brings
in lots of revenue for them, it could probably
bring in lots of revenue for you.
There's free and then there's FREE
If the space is free, what about the domain
name?
If your new site will look like http://yoursite.freewebhost.com
you're getting a subdomain for your site.
It's not really your unique domain name.
They are simply loaning you a space for
your stuff.
This is not a unique domain name that you
can use to brand your business. You can't
use it anywhere except with this particular
webhosting
company. Ditto if the new domain names
is http://www.freewebhost.com/yoursite/.
So what if they offer a truly unique domain
name?
How long will it take before you actually
own the domain name? Even the cheap webhosting
services will require that you stay
with the company for thirty to sixty days
before you can keep a free domain name.
What happens if you want to switch to another
company before the period is up? Sometimes
there's a charge to keep the domain name
or to transfer it. This should be clearly
stated in their FAQ's or in the text of
the hosting contract before you agree to
use their service.
Do you have enough bandwidth?
Many free webhosting
services are providing their services
in such a way that you will need to upgrade
your hosting package if your site has any
degree of minor success. The tipping point
is usually bandwidth. That is a measure
of how much text, pictures, ftps etc. you
can send to your web customers every month.
The Bandwidth in your contract is measured
on a monthly basis. Check the contract to
see if there are any fees for going over
your monthly amount, or if you will lose
your free hosting privileges.
Free host today, no host tomorrow
There is a very high turnover for free webhosting
services that heavily depend on advertising
revenue. Even the most successful web companies
will find that their advertising revenue
varies on a monthly basis. Will the company
suddenly go out business if they hit a three
month slump?
There should be a written policy on what
happens to your content if they site suddenly
goes out of business. Can you still access
your files? Is there an alternative URL
or login site with your information? How
much time do you have?
You are only as reliable as your hosting
service
Check out the statistics on the uptime for
their servers. This applies to any hosting
service, whether you are paying or not.
If their uptime is in the low 90's and below,
then try to find another hosting provider.
You are taking a big risk if you use a free
webhosting
services for your business site. The
inability to control your advertising, high
turnover rates among the free hosting providers,
and variable contracts usually spells disaster
for e-commerce sites.
To run a successful online venture, 24-hour
live customer service, high uptimes ratios
and control of your advertising space is
a must. These features are also the major
weaknesses of the average free hosting provider.
A better option for you company would be
to sign up for an affordable or cheap webhosting
provider. You will have many service
options in this category and can usually
avoid the limitations of the free hosting
companies.
About the author:
Syd Johnson is the Executive Editor of RapidLingo.com,
a Financial Solutions Website. This article
may be freely distributed as long as the
author's bio is included with an active
link to http://www.rapidlingo.com
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