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Domain
registration and copyright violation |
by:
Stanley
Spencer |
One
of the most important aspects of choosing
a domain name registration is that it should
be non-infringing. This is not an easy task
since most unique names have already been
registered. The number of useful domain
names from the marketing point of view have
become extremely limited. Several companies
now register variations of their trademark
names as a preventive measure against infringement.
For example, check www.coke.com, www.coca-cola.com,
and www.coca-cola.com, or try www.3m.com
and www.mmm.com.
All these factors have led to a crisis of
domain names and given rise to increasing
cases of infringement of domain registration.
A number of companies have taken legal action
against other companies or individuals over
alleged copyright violation on the domain
names.
There are some fundamental guidelines and
cross-checks for selection of a domain name
registration.
You must carefully select some names that
are relevant to your business model. You
must be able to justify your reason for
using the name. Your domain name registration
should principally consist of a name you
are using as a trade name, trademark or
corporate name.
It is better to select more than one name
since you are not sure about the availability
of the required domain name.
Now, search the website of one of the prominent
domain name registrars to check if the required
name is available. If the name has already
been registered by someone else, the search
result will provide you with optional names
that are similar to your requirements. For
example, for the name "ford", the search
result may give you similar names like "aboutford.com"
and "fordbusiness.com".
If the domain name that you are looking
has already been registered but there is
no content being displayed at the domain,
try to find out the details of the owner
of the domain. It is possible that he/she
may be genuine and have yet not published
any content.
It is also possible that the owner does
not plan to create a web site and is willing
to give you the domain at the original price.
You must confirm that the seller has ownership
rights for that particular domain name.
Choosing a domain name registration that
is same as or quite similar to another well-known
trademark, may lead to legal action. The
regulations governing these issues are dealt
by Internet Corporation for Assigned Names
and Numbers (ICANN).
It is very likely that you would lose right
of your domain name registration if you
have intentionally chosen a name similar
to another domain name so as to confuse
potential visitors to the site. For example,
if your site deals in consumer electronics
goods made by a Samsung competitor, do not
choose the name "samsungbusiness.com" since
a court is most likely to pass a verdict
that you selected this name to divert attention
of Samsung customers.
There could be others reasons of losing
a domain registration. It may be found that
you have never carried out any business
under that name or there is no person in
your company similar to that name. Another
reason could be that you intend to sell
that domain name to your competitor for
financial gain.
If your domain name is same as your name
then you may be allowed to continue to use
it, inspite of the fact that it is similar
to someone else's domain name. But the usage
of such a name is governed by certain conditions
set by court. For example, Mr. Suki Nokia,
who runs a cosmetics business, may be allowed
to use the domain name "nokia.kr" but he
would be barred from using his site to demonstrate
any electronics-related information or advertising.
It is also possible for you to use a domain
name that is similar to another's trademark
if your objective is not to criticize the
other person's business.
In the non-cyberworld, two companies may
have the same name if they do not conduct
a similar business or do not have similar
product lines. Roxy Electrical and Roxy
Laundry can coexist comfortably. However,
in the web world, both Roxies cannot own
the "roxy.com" domain name. The laundry
Roxy could register under "roxy.laundry"
and the electrician under "roxy.electrical."
A very useful tip is to buy all three of
the top level domains - .com, .net and .org.
You should also buy all possible misspellings
of your domain name before anybody else
takes advantage of this fact.
You have put a lot of money and energy into
building your business and if you are forced
to give up the domain name, your business
is likely to suffer due to it. So, you need
to put your best efforts in choosing a domain
registration that is both distinctive and
non-infringing.
About the author:
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