Branding
Advertising Agency
Branding used to be a fancy business
word, but it is becoming more and more used in
everyday business meetings. Finally! For decades,
big corporations have used in-house, very well
paid brand managers - someone in charge of managing
everything that relates to the brand, including
design, package and partnerships. You've heard
enthusiastic talks about branding, but you are
still not sure if you should get a brand management
plan going for your business.
Do you need one? Any company with
the intention and potential to become or to remain
a top competitor in its field needs to develop
a sound branding strategy. And that's where the
brand agency comes in. If you have a small or
medium size business, you may not be able to pay
a high salary for a full-time brand manager. If
that is your case, you can benefit from working
with a brand agency, and gain access to brand
management consultants, plus an entire creative
team available to work in various projects - from
graphic design to web design, Internet marketing,
advertising, media planning. Instead of working
with multiple vendors that are unaware of your
branding needs, you work with one single partner
dedicated to create a stronger, more valuable
brand.
Can I fire my marketing team? No!
Some people think a brand agency would do away
with marketing jobs. In fact, your brand agency
would not replace your marketing department, but
work with your marketing and sales people to provide
them the tools they need to market your services
more successfully, while advancing your business
image.
How much does it cost? Working with
a branding agency is surprisingly affordable.
Think of this: how much it would cost, per year,
to have an in-house creative department, plus
a well-paid brand manager? That could easily cost
your business $200K and more in payroll, equipment
and lease expenses. With an experienced branding
agency you only pay a small fraction of the costs
of maintaining such a high-level team, but you
still have full-time assistance. Besides, a branding
agency can save you thousands of dollars a year
in printing and production costs, through its
suppliers and partners.
To measure how strong your brand
is copy and paste: (http://brandidentityguru.com/bightml/brandmasterpiece.html).
Then click "Take the brand strength test".
This is a short survey that measures the strength
of any company's brand. It's a great tool to see
where you are today.
Scott White is President of Brand
Identity Guru (http://www.brandidentityguru.com),
a leading brand consulting and market research
firm located in Easton, Massachusetts, USA, near
Boston.
Brand Identity Guru specializes
in creating corporate and product brands that
increase sales, market share, customer loyalty,
and brand valuation. Over the course of his 15-year
branding career, Scott White has worked in a wide
variety of industries: high-tech, manufacturing,
computer hardware and software, telecommunications,
banking, restaurants, fashion, healthcare, Internet,
retail, and service businesses, as well as numerous
non-profit organizations.
Brand Identity Guru clients include:
Sun Life Financial, Coca Cola, HP, Sun, Nordstrom,
American Federal Mortgage, Simon (America's largest
shopping mall manager) and many others, including
numerous emerging growth companies. Scott White
is a very enthusiastic speaker and has the gift
of being able to explain the principles of branding
in a compelling and entertaining manner so that
people at all levels can understand.
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