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Stop
Branding Your Products and Start Branding
Yourself! |
by:
Wild
Bill Montgomery |
Branding
has power. Real power. A power that you
can
measure. But for those of us who have the
dream of
creating our own Internet Empire from our
home cubicle
or kitchen table, the Real Branding Power
comes not
from branding your business or product,
but from
Branding Yourself! Branding "You" (a phrase
borrowed
from Rick Beneteau) is a power that you
can't afford
not to understand and use.
"Branding Yourself" is the application of
certain
techniques which will help you gain popularity
on the
Internet by making yourself well known,
maybe as an
Expert in your field. When people recognize
you as an
expert you will gain popularity by means
of more free
publicity than you can imagine. Picture
seeing an
article written mentioning your name as
an authority on
Marketing or mentioning you for nothing
more than
quoting something you said. The point I'm
trying to
make is that you are seen as an Authority
or better
put, a "Personality". Now, try to fathom
thousands or
even hundreds of thousands of people seeing
you in the
same light. This is what successful Self-Branding
is
all about. You don't need to necessarily
be an expert.
You just need to be seen, heard and talked
about.
How do you Brand Yourself? There are many
techniques
and methods, but it can be as simple as
a hidden
personality trait, a nickname (maybe something
like
"Wild Bill"), or helping others by consultation
or
assistance. You must look for ways to literally
become
a Celebrity in the eyes of the world or
at least a
small, select part of it. It could be by
getting your
name known as the "guy/gal who had the answer
or made
the comment". Is that all there is to it?
Of course
not.
The one thing I am slowly and surely learning
about
marketing on the Internet is that you have
to build a
name for yourself before people will trust
you and
trust your products. Trust is a big issue
on the
Internet. Can you blame people? The Internet
is overrun
with rip-offs and fast-talking scam artists.
Their
whole existence is centered on the sole
pursuit of
relieving you of your money for a product
with lots of
promise and no result.
I recently purchased a book by Rick Beneteau,
called
"Branding You and Breaking the Bank". Now
you might
think that Rick had some kind of big money
backing him.
"Sure", you say, "that's the only way to
get into the
big time". Well, let me tell you Rick started
out a few
years ago from the very bottom. The one
thing that he
understood that many of us don't, is that
you must
Brand Yourself, whether it's as an expert
in marketing
or the guy next door who'll help you out
with a
problem. But, one thing is for sure; Rick
knows how to
do it. Would you like to learn more about
Personal
Branding and how to get your name known
and respected?
Learn how to get thousands of dollars worth
the free
advertising?
Is this a recommendation for a product?
I have to say,
without a doubt "YES"! But I am so thrown
back by this
book, that I simply had to write an article
around it.
Many of you may have read some of my articles,
and I
know that some of you read them religiously
(thank you
very much). Those of you that do, know that
I do not
write articles supporting products in this
manner. I
may have mentioned a product in the process,
that's
part of the Biz. But, I cannot stress enough
the
importance of "Personal Branding". I wholeheartedly
support and recommend Rick's Book, "Branding
You and
Breaking the Bank".
This Powerful new book puts YOU on the fast
track to
becoming an Internet Celebrity. Not only
does Rick
teach you step-by-step how he did it; he
also asked
many of the top Internet personalities to
share their
success secrets with you. If you're at all
serious
about achieving success on the Internet,
you need to
start Branding YOU and Breaking the Bank!
Do yourself a favor. Check It Out!
I'll be e-Seeing you Soon
About the Author
Wild Bill Montgomery
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