How
would you like to sell as much in one year
as Britney sells in one day or in one hour?
Have you put much thought into how marketing
empires are created? If you're selling anything
then you're a marketer and you should study
the biggest successes to follow in their
footsteps.
We've all heard of branding, but do you
do it? Have you branded yourself? If you
have, are you expanding your marketing
opportunities with your brand?
Once you've created a name, built successful
marketing campaigns and gotten
people to know and like who you and your
company are don't stop there.
The real money is in building multiple
streams of income. Once your brand begins
to build you can diversify to create your
own franchise. Think Star Wars, Harry
Potter, the books for "Dummies." You don't
have to be a celebrity or an acclaimed
author to cash in, but we can definitely
learn from them.
Here are some examples:
Britney Spears makes money on CD's, concert
sales, posters, books, movie appearances,
TV appearances, videos, Pepsi commercials
and other endorsements.
Paul Newman makes money on movies, and
makes money for charity on salad dressing,
pasta sauce, popcorn, salsa, lemonade,
steak sauce, cook books, T-shirts, hats,
and sweatshirts.
Mark Victor Hansen and Jack Canfield
(The "Chicken Soup For The (fill in a
lucrative target market here) Soul" authors
make money on a series of books and tapes
so large and profitable that they have
their own book rack at Barnes and Noble
stores everywhere. There are over 35 titles
and 53 million copies in print in over
32 languages. What if they would have
stopped with the first title and not bothered
to expand the money making potential of
their brand?
Talk about branding! ...and they get
other people to send them stories for
free so they don't even write the
books. Beyond this, they make money from
other books and tapes, public speaking,
joint ventures, and seminars.
Robert Kiyosaki (author of "Rich Dad,
Poor Dad) makes money from books, tapes,
board games, public speaking, seminars,
an affiliate program, game events, teleconferences
and real estate.
There are limitless possibilities of
where you can go in expanding or capitalizing
on your brand. Mark and Jack have used
their "Chicken Soup" fame to sell unrelated
products that are also directed at helping
people live the lives of their dreams.
Paul Newman is using his fame as an actor
to sell food and sauces that have nothing
to do with the movies he's been in.
So don't limit yourself. As your success
builds over time continue to write down
new and bigger goals. Imagine what you
would do and what products you would create
if you were already famous in your field.
What would you sell? How would you market?
How would you expand your empire?
You are a brand and so is your company.
Even before you had a business everyone
you came into contact with had an idea
of who you were (your brand) because of
how you presented yourself. Now it's time
to be aware of the brand your building
and make the most of it.
Hey, we can't all be Britney, but we're
missing the boat if we don't learn from
watching her cash in.
About The Author
Sopan Greene, M.A. is a marketing
& life coach & editor of the Net Profits
newsletter. Grab Your 2 FREE eBooks &
a FREE report: "Million Dollar Emails"
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