Click
Here
for more articles |
|
|
Branding
- More Than Just a Statement - A Memory
Scar |
by:
Dave
Jones |
Conjure
up in your mind broad rolling meadows with
runs of cattle or stock of some type, all
discriminate by virtue of a registered brand.
That's a most common and accepted understanding
of branding.
You have just now used your mind to develop
a picture that promises easy recall. You
may not yet be aware but there's always
a new secret marketing aid being developed
and made available ... nearly every day
of the week.
I'd be one of many that could point out
who the target group is for all of these
hidden treasures and industrious salespeople.
But if you're reading this, then take a
bow and a large step forward! You are in
fact the "demand" component of the supply
that's being generated.
Now what happens when you also join the
ranks of the industrious? It doesn't take
a whole deal of thinking to recognize that
you can easily get lost in the traffic,
especially if you are starting up a business
of your own. Being known as an absolute
is a very real way of defeating some of
that traffic; not the only way but a very
effective one.
Your general copy writing and headline creation
tactics certainly help the cause but in
a saturated market environment you need
to embrace every advantage.
Exactly what then, can you do, to be noticed?
Question well asked and the answer .....
consider branding yourself.
The reason branding works is that it gives
individuality to the value you provide to
those that come to your site. If they don't
come to your site then its through your
e-mails, e-zines, blogs and advertisements.
It makes folk recall your Site and perhaps
even prompts them to bookmark. Do it right
and they might even opt to scan for forthcoming
product that carries your brand name.
You'll be far more noticeable if you can
create something that settles on someone's
mind. Catch the imagination of your readers,
use unique or quirky themes and make that
difference that magnetizes your audience.
By way of example, let me relate a branding
experience using a quick story.... tangent
if you will.
There's a huge red rock located in the middle
of Australia that was at one time known
as Ayers Rock. More recently it has adopted
the term Uluru.
The rock and the country around it belong
to a group of Aboriginal people called Pitjantjatjara
and Yankunytjatjara.
So, the people also have been renamed and
are now referred to as "Anangu" because
it's easier.
These people have a history rich in story
and in this case they identify the various
faces of the rock using that approach.
One saga goes something like this..... A
long, long time ago, in the time of the
Tjukurpa, which the Aborigines call the
dreamtime, the animals gave shape to a rock.
There was a young woma python, or Kuniya,
that was passing by and was surprised by
a group of Liru, which are venomous snakes.
Kuniya, not being from that area, was affronted
by the Liru who threw spears at the python
and killed him.
So hard did they throw their spears that
the points made holes in the rock.
The Pythons ancestor, also a Kuniya, was
so angered by this that he killed one of
the Liru with a stick.
So, on the west face of the rock there are
holes that are said to be from the points
of the Lirus' spears and on the south face
of the rock, Kuniya the woma python can
still be seen as a dark wavy line on Uluru.
Now the story in itself doesn't mean a whole
lot but if you are ever able to visit Uluru,
you will happen to find a south and a west
side of the rock that now has individuality
because it's been branded.
To any one else this is simply a rock but
to you, you now know there exists Western
and Southern rock walls that hold special
understandings. These are unique and remembered
even if not in the original light.
Get yourself branded and stand out from
the rocks that exist in your niche marketplace.
Start with your ads, an article or two and
build from that into your website. Regardless
of what appearance might do to enhance any
efforts, it's generally how you stick in
a customer's mind that produces results.
About the Author
Dave Jones is a business promoter hoping
to encourage new starters into improving
their financial futures http://www.work-at-home-create-opportunities.com
is his latest project to help other people
make a full-time living doing part-time
work from home. For more info, you can
visit or contact Dave at livesupport@work-from-home-affiliate-options.com |
|
